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Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services and connect with customers online. It encompasses a range of strategies, including search engine optimization (SEO), social media marketing, email campaigns, content marketing, pay-per-click (PPC) advertising, and more. Unlike traditional marketing, digital marketing offers the advantage of precise targeting and real-time analytics, allowing businesses to track performance and make data-driven decisions. Its goal is to attract, engage, and convert audiences through tailored digital content, fostering brand awareness, driving traffic, and increasing sales in a cost-effective manner.