Digital marketing Artificial intellegince

Spread the love
The use of artificial intelligence has revolutionized the digital marketing field. AI integrates a more efficient, data-driven, and personalized approach that allows better customer engagement. Some of the key ways in which AI transforms digital marketing are: i. Scale Personalization Dynamic content such as customer behavior, demo-graphics, and preference analysis by AI can enable personalized messaging for different customer groups. Recommendation engines use AI to suggest what products or content a customer may find more useful based on what they have purchased or view before. Here, AI does this using predictive analysis like what their shopping history or online behavior suggests they can buy or have bought. ii. Better Customer Insights Granular segmentation such as different customer segments can be targeted with the aid of m-learning algorithms. Each group can be told what the best approach would be based on historical data.